Thinking of getting a 256GB iPhone 7? Think Again.
With all the commotion the iPhone 8 and iPhone X has created over the last couple months, it is easy to overlook some of the other adjustments the company is making to its previous releases. Based on recent reports, Apple is no longer offering the iPhone 7 with a capacity of 256GB.
It is still too early to say if this will heavily impact the iPhone 7’s sales, but this data recovery Los Angeles based business believes it was a well-informed marketing decision for the tech giant.
According to recently archived websites, Apple halted production and sales of the 256GB iPhone 7 on September 12th. The same day the iPhone 8 was unveiled. Currently, consumers are left with only two options for the iPhone 7: 32GB and 128GB.
This is an obvious example of Apple pushing customers towards expensive upgrades, instead of offering customers fresh innovation and obvious advantages to purchasing new devices. Having the iPhone 8 be the only means of a customer to obtain an iPhone with 256GB of storage encourages customers to buy the new device despite only a handful of other upgrades found on the phone.
While you are no longer capable of purchasing an iPhone 7 with 256GB of storage directly from Apple, some wireless carriers still offer the 256GB version of the smartphone. Verizon, for example, offers the 256GB iPhone 7 for $749.99. A whole $100 dollars less than it’s 256GB iPhone 8 counterpart. With the iPhone X being released next month, it is clear that the 10-year anniversary phone’s excitement is eclipsing that of the iPhone 8. Because of this, Apple seems desperate to generate interest in the new iPhone 8.
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